Archive for March, 2009

Social Media : Be careful what you choose to post!

This morning i have come across many articles/blogs. I wouldn’t call them horror stories but they are lesson’s in life, telling you to be careful what you post on your social media sites. One named “How to Tweet yourself out of a job” in which we see how posting how your feeling on Twitter may not be the smartest move you can make. There is also someone who work’s for the company out their watching what is going on, monitoring what people are saying about the company because they deal in its reputation. So when this person was offered a position at Cisco and was less than thrilled he voiced his lack of enthusiasm on the social networking site. Though this is not the first case that this has happend in, it has happend previously with a PR professional, yet again on Twitter.  The blog post that it is highlighted in is  by Peter Shankman , is a warning to all those PR proffesionals out there who don’t think that posting effects the offline environment.

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This Twitter feed from a proffesional shows how he chose to discuss his feelings about being in Memphis  doing a presentation  on digital media to the worldwide communications group at FedEx. When it was found by an employee they were very offended and chose to respond to the agency personally. It didn’t help Mr Andrews case that many of the employees where local to the Memphis area so when he posted it there was a link to them. This shows that you have to be really carefull about what you post on the web as even if you are just giving your opinion, you have to be mindful of who is going to be reading this such as future employeers.

Though maybe we have head into a world were there is no privacy and everything is out in the open. Though of course there is the ability to make your profiles private and to determin who sees your updates/profile. Maybe its becoming one of those things we need to be taught, how to not say to much on facebook or twitter. As a PR professional maybe we should be prepared  more to deal with the reputation online, so that we can deal with unexpected slips by employees . I feel that the online world gives us good points and bad ones, because in the way that it is accessable and creates this online social world makes people feel like their opinion is a valid one in the new media world. Though  it also has the bad points that is maybe too open and accessable now and unfortunatley people might not have relised this yet.

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PR evaluation is a black art, but online it’s a science!

As a group over the past few weeks we have been looking in detail at PR evaluation as a black art in the offline environment and it as a science in the online one.

I am starting this thread on my blog because we feel as a group that everyone can have their opinion on these two areas of evaluation. We would like to get a debate going and hopefully  gain some insight as to what you feel they are.

I personally feel that through doing this topic for our presentation tomorrow, that PR evaluation as a black art to me is defined as a piece of evaluation where the result’s are hard to gain a conclusion from. The term black art in relation to PR evaluation could be misinturpreted by people to mean propaganda but we have found through looking at extensive literature on the subjec that it is deffinatly not this. Instead i think it can been seen as a method of evaluation that has become more and more old fashioned in today’s fast pased and online media environment. There are many problems with it in my opinion though these will be/have been discussed in the presentation we give tomorrow. When it comes to looking at the online environment we are about to see a method of PR evaluation that is very different to the old/offline environment that many texts and journals have been written on. In this more scientific approach to  PR evaluation, we see a method that has meant the data that has been researched is much easier to collect and analyse. It is a much more logical approach and is not as creative and emotional as the term Art would have us see the old PR as being. It is a more pratical process that make’s the result more easy to understand than the unpredictable artistic result.

Though this is only my opinion about the topic and my group members have their own personal ideas about it.

Here is a diagram just to give you an idea about the topic : –

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Facebook Vs Twitter : The game is on!

Twitter has now become one of the most written about social networking sites in the media. It was recently featured in the ShortList magazine, the headline ‘How Twitter took over the world’, ‘Can it make money? Will it last? And where does Barack Obama find the time?’

It goes on to say that from the beginning in 2006 (as a research project at US podcasting company Odeo) and has now taken over from Facebook as the ‘tool du jour’! Brent Hoberman says that ‘It’s an excellent way of understanding trends, seeing what people are talking  about and what’s firing their imaginations’, it is a site that has delved into our celebrity culture and the nosiness that makes us who we are. Though the article goes on to say that at the moment this is a popular site, it seems that industry experts are seeing other organistations gathering to take down this new top dog!

Though there is the fact that there is a lot of media buzz around them may be cloaking the reality that it is just like everything else.

Though Facebook seems to have taken Twitter’s success as a challenge. It has today re-launched its website with a Twitter base to it facebook2. Its even changed the status updates by calling it a ‘Whats on your mind?’ box, the change to create the status update as the main feature of the website is what has made Twitter so popular. It has even got a filter effect so you can select certain networks to have shown to you on the status update’s page instead of everyone in your friends list. The only problem that can be seen is that you have to refresh the page to see the latest updates, though this isn’t such a bad flaw as it means if you have lots of friends you aren’t being bombarded constently.

There has been so much discussion on the web about this change by Facebook and what Twitter will do, and how will Facebook keep up with Twitter in its accessability/news feeds/celebrity status. Though maybe Facebook’s change to follow Twitter’s style may relate to the bid they had on the organisation to encorporate it into their site, it also shows that they saw the potential in the company when it had started to become noticed(2008).

Facebook has also gone into a lot of detail on it’s blog discussing the changes that have gone on to help people through it all. Twitter and Facebook do seem to be in a race to be the best social networking site, what will happen next?? Will Twitter now take another step in the race?

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Everyone’s talking Twitter!

When i first started my PR and New Media course i had never heard about Twitter. twitter community

Though now shortly after discovering it i am seeing it everywhere, it’s in the News, Magazine’s and all over the internet. Its been mentioned and discussed in many different blogs, Chris Brogan in several of the post’s on his blog. It is a new community that everyone can get involved in and as it appears everyone is!

This morning whilst on the train i found several articles in The Metro. One article was about a missing snowboarder and the use of twitter to find him. They also had an article about a fundraising campaign for comic relief by Twitter and Dave SpikeyTwitter and micro blogging promoting a new story book, to witch the contributions of it had all been found in several weeks through Twitter. This also included the incorporation of the editor, illustrator and project co-ordinator for the book.

Though this hasn’t been my only experience of Twitter since becoming a member. I have read articles in popular magazine’s telling people who’s on Twitter and how its the new service to get logged in on after Facebook. There are seen to be a lot of celebrities/bands/journalists/professionals using this platform to get people involved. Even companies have started using it. Skittles have just re-launched their website and have gone away from the traditional website format by including Social Platform’s on their website. There have been a lot of discussion about this on the internet including the Wall Street Journal.

Mars Snackfood has said that it made this bold move to better get connected with the teenage audience which is it’s key demographic;

“The teen audience relies heavily on their peers for advice on products. This is a unique, unexpected way to engage and to be a part of the conversation,” says spokesman Ryan Bowling.

The Twitter feed on the Site is used for chatter to discuss the brand and whats going on with it. The makeup of Twitter means that any updates that include skittles will automatically appear, though like many things there are lots of ups and downs to this type of consumer freedom. I personally think this is a brilliant move forward but i do wonder that if by doing this they are loosing some of their corporate identity by using these other sites and just having the widget style icon in the corner?

Twitter has become a multi functional site, catering for many different people. Its not only been used for a company’s website but is now more and more being used as a news feed . Many people getting information via Twitter before the main stream media has got any idea whats going on. The connections that are built between the people on Twitter are becoming one of the fastest ways to get information across the globe. Is it now becoming part of the 24 hour news category?

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