PR evaluation is a black art, but online it’s a science!

As a group over the past few weeks we have been looking in detail at PR evaluation as a black art in the offline environment and it as a science in the online one.

I am starting this thread on my blog because we feel as a group that everyone can have their opinion on these two areas of evaluation. We would like to get a debate going and hopefully  gain some insight as to what you feel they are.

I personally feel that through doing this topic for our presentation tomorrow, that PR evaluation as a black art to me is defined as a piece of evaluation where the result’s are hard to gain a conclusion from. The term black art in relation to PR evaluation could be misinturpreted by people to mean propaganda but we have found through looking at extensive literature on the subjec that it is deffinatly not this. Instead i think it can been seen as a method of evaluation that has become more and more old fashioned in today’s fast pased and online media environment. There are many problems with it in my opinion though these will be/have been discussed in the presentation we give tomorrow. When it comes to looking at the online environment we are about to see a method of PR evaluation that is very different to the old/offline environment that many texts and journals have been written on. In this more scientific approach to  PR evaluation, we see a method that has meant the data that has been researched is much easier to collect and analyse. It is a much more logical approach and is not as creative and emotional as the term Art would have us see the old PR as being. It is a more pratical process that make’s the result more easy to understand than the unpredictable artistic result.

Though this is only my opinion about the topic and my group members have their own personal ideas about it.

Here is a diagram just to give you an idea about the topic : –

jinnjang

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Facebook Vs Twitter : The game is on!

Twitter has now become one of the most written about social networking sites in the media. It was recently featured in the ShortList magazine, the headline ‘How Twitter took over the world’, ‘Can it make money? Will it last? And where does Barack Obama find the time?’

It goes on to say that from the beginning in 2006 (as a research project at US podcasting company Odeo) and has now taken over from Facebook as the ‘tool du jour’! Brent Hoberman says that ‘It’s an excellent way of understanding trends, seeing what people are talking  about and what’s firing their imaginations’, it is a site that has delved into our celebrity culture and the nosiness that makes us who we are. Though the article goes on to say that at the moment this is a popular site, it seems that industry experts are seeing other organistations gathering to take down this new top dog!

Though there is the fact that there is a lot of media buzz around them may be cloaking the reality that it is just like everything else.

Though Facebook seems to have taken Twitter’s success as a challenge. It has today re-launched its website with a Twitter base to it facebook2. Its even changed the status updates by calling it a ‘Whats on your mind?’ box, the change to create the status update as the main feature of the website is what has made Twitter so popular. It has even got a filter effect so you can select certain networks to have shown to you on the status update’s page instead of everyone in your friends list. The only problem that can be seen is that you have to refresh the page to see the latest updates, though this isn’t such a bad flaw as it means if you have lots of friends you aren’t being bombarded constently.

There has been so much discussion on the web about this change by Facebook and what Twitter will do, and how will Facebook keep up with Twitter in its accessability/news feeds/celebrity status. Though maybe Facebook’s change to follow Twitter’s style may relate to the bid they had on the organisation to encorporate it into their site, it also shows that they saw the potential in the company when it had started to become noticed(2008).

Facebook has also gone into a lot of detail on it’s blog discussing the changes that have gone on to help people through it all. Twitter and Facebook do seem to be in a race to be the best social networking site, what will happen next?? Will Twitter now take another step in the race?

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Everyone’s talking Twitter!

When i first started my PR and New Media course i had never heard about Twitter. twitter community

Though now shortly after discovering it i am seeing it everywhere, it’s in the News, Magazine’s and all over the internet. Its been mentioned and discussed in many different blogs, Chris Brogan in several of the post’s on his blog. It is a new community that everyone can get involved in and as it appears everyone is!

This morning whilst on the train i found several articles in The Metro. One article was about a missing snowboarder and the use of twitter to find him. They also had an article about a fundraising campaign for comic relief by Twitter and Dave SpikeyTwitter and micro blogging promoting a new story book, to witch the contributions of it had all been found in several weeks through Twitter. This also included the incorporation of the editor, illustrator and project co-ordinator for the book.

Though this hasn’t been my only experience of Twitter since becoming a member. I have read articles in popular magazine’s telling people who’s on Twitter and how its the new service to get logged in on after Facebook. There are seen to be a lot of celebrities/bands/journalists/professionals using this platform to get people involved. Even companies have started using it. Skittles have just re-launched their website and have gone away from the traditional website format by including Social Platform’s on their website. There have been a lot of discussion about this on the internet including the Wall Street Journal.

Mars Snackfood has said that it made this bold move to better get connected with the teenage audience which is it’s key demographic;

“The teen audience relies heavily on their peers for advice on products. This is a unique, unexpected way to engage and to be a part of the conversation,” says spokesman Ryan Bowling.

The Twitter feed on the Site is used for chatter to discuss the brand and whats going on with it. The makeup of Twitter means that any updates that include skittles will automatically appear, though like many things there are lots of ups and downs to this type of consumer freedom. I personally think this is a brilliant move forward but i do wonder that if by doing this they are loosing some of their corporate identity by using these other sites and just having the widget style icon in the corner?

Twitter has become a multi functional site, catering for many different people. Its not only been used for a company’s website but is now more and more being used as a news feed . Many people getting information via Twitter before the main stream media has got any idea whats going on. The connections that are built between the people on Twitter are becoming one of the fastest ways to get information across the globe. Is it now becoming part of the 24 hour news category?

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Facebook bow to users!

Facebook have just made an announcement : –

”Terms of Use Update

Today we announced new opportunities for users to play a meaningful role in determining the policies governing our site. We released the first proposals subject to these procedures – The Facebook Principles, a set of values that will guide the development of the service, and Statement of Rights and Responsibilities that governs Facebook’s operations. Users will have the opportunity to review, comment and vote on these documents over the coming weeks and, if they are approved, other future policy changes. We’ve posted the documents in separate groups and invite you to offer comments and suggestions. For more information and links to the two groups, check out the Facebook Blog. ”

This statement shows how much influence they have relised that their users have on how the site runs. On their Blog they go into detail to discuss why and how they have chosen to do this. They also break this down into two group’s one being Facebook Town Hall : Proposed statement of rights and responsibilities and another which is Facebook Town Hall : Proposed Facebook Priniciples. Both of these show how Facebook is wanting to seem and/or getting their user’s involved in what is going on, on the site. The fact that they have named their groups Facebook Town Hall makes them seem more welcoming,  socialy and community based then they may have previously been seen to be.

I do think it link’s to my earlier post and Chris’ earlier comment that says that’ it has become full of its own self importance though that it may start to fall away in the future, i think thats what we are seeing here. Facebook using the knowledge that the user’s have the power and trying to help them.

I recently found that even on Youtube there have been video’s made around this issue that goes over some of the points i have discussed. Though this has got to be a very long discussion by many people, as privacy online is becoming a larger and larger issue.

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Social bookmarking a blessing?

Yesterday i did a presentation on Social bookmarking and over the process of putting it together with my group, i have found my eyes open to something very exciting and more useful than i had originally thought they would be.

Here is a short video off Youtube that we found just to give you an idea of what it is =]

From this you can see how useful it is but it doesn’t show the extent of how many there are out there. To name a few that we used whilst doing our presentation : – Delicious, Digg, Technorati
Each having their own unique points but basically doing the same thing. Personally i find it so useful, the idea of not having to save hundreds of bookmarks i find interesting to my PC, but being able to save them to a website and access them were ever i am is really useful.
I think my fellow group members also found this a really helpful tool =] personally if i had to define it as a blessing i think i would because i feel it is that useful.

I have come across a site that gives a breakdown of why you should look at social bookmarking as a marketing tool. I think the site has a really useful breakdown of it and its easy to follow.

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Church choked by priest

This may seem a strange topic, but its one that has been relevant to many people in my local community. I will give you a brief background of the issue, when the Decan who came to our church was ordained and became a member of our parish ( Sacred Heart R C Church Wigan) it was a dark day for the parish. This happened about 10 years ago when the priest didn’t have any influence over the parish. This influence has slowly grown over time as the Parish Priest got older and less able to control the young opinions that were coming out.

We used to have music during mass from a band which helped liven up the service and brought people into church again. We also had Youth groups which in the past few years has slowly died out because the youth was driven out the church. Now whilst the overall image of the church and its assosiation with the young people has grown into a very important relationship for the church to have. Though in our church it seems to have  depleted due to the opinions of this priest, the opinions that we should revert to the old/strict/anti-young people ways of old. I can’t remember the last time we celebrated youth sunday, we had in previous years made a large issue of it but its now died out.

Our congregation has slowly decreased with many people now travelling to other church’s because they can’t stand what has happened to our church. I noticed today that the congregation is down from the 100 or so down to the 50 that were there today.

It makes me sad that this has happened because our church used to be a pillar of the community and a key focal point for the catholic youth’s in the area, it also had a strong connection with the sacred heart school which has slowly become weaker over the years.

Ok rant over, though its glad to finnally get my opinion across about this issue, i know many people who have tried to get their opinions heard over this issue and now this blog and the ability to blog has made it easier in this new media age to get them out there.

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Facebook blunder

Its a good job facebook chose to listen to its user’s on their insane plan to take total control over content added to their site. They may have been able to keep the content that people added but I’m sure a lot of people may have decided to leave their account’s stagnant in defiance of this act.
I hadn’t previously heard to much about it till this morning whilst i was on the train into University from Wigan. The eye grabbing title that The Metro newspaper chose to use ‘ Facebook grabs rights to photos’ caught my attention and i was immediately engrossed in what i found. For those who haven’t heard about it click here.

I had thought about boycotting the site but when i logged on this morning their was a statement issued by Facebook saying : –

Terms of Use Update

Over the past few days, we have received a lot of feedback about the new terms we posted two weeks ago. Because of this response, we have decided to return to our previous Terms of Use while we resolve the issues that people have raised. For more information, visit the Facebook Blog.

If you want to share your thoughts on what should be in the new terms, check out our group Facebook Bill of Rights and Responsibilities. ‘

which has made me think that maybe because of this miraculous social technology that we as a community can make differences =]

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