Posts Tagged blog

Starbucks now part of the Online World…coffee anyone?

Like many companies on the internet Starbucks have gone in head first and are continuing to try and create their online community. Their sites have been growing in number over the years, with the most recent one being Starbucks V2V which has been introduced by the company to promote their volunteer work among staff and customers.starbucksv2v It is a site to try and build not just a community feeling among staff but to make the customers feel that they are part of it all and able to make a difference in the local and wider community. Starbucks even went as far as to create a youtube channel in 2005 which has meant that they have been able to show this community relationship by posting video’s from their corporate expeditions to the Farmer’s in Costa Rica and their stories.

The company have many different sites and each is unique to the company’s country clientele a couple of examples are the uk and german sites. The international one is the oneuntitled5 with most of the social networking links on it to bring customers to regard Starbucks as not just as a cafe but as an online commmunity. It has links such as Twitter, Facebook, my starbucks idea and Starbucks Red each with their own community and social networking aspects. Starbucks Idea is a unique website in that its just there to get the customers idea’s and perspectives to influence the company, it gives people the ability to vote on ideas that are put forward by Starbucks employee’s. I am sure that there are some area’s of the site that get more involvement by visitor’s than other’s, but this ability to have power or at least the illusion of power means that maybe the customers are more likely to visit the actual stores to see whats happening. The question here is that do they actually make any changes thanks to these opinions?

The company are talked about on many different sites, including blogs that discuss their new product via ready brew and ones that look at how they are leading the ways in fairtrade coffee. Why not have a look around them, to see what this coffee shop has done to use social networking to its advantage?

What could it do to make these better? In my opinion this would be by making their site more like skittle to encorporate all these different sites they have, it would also make it a lot easier to travel between several ones. Maybe create a more Starbucks Zone with links to the international sites and the country orientated ones to make it more of a world wide community.

Advertisements

Leave a Comment

Social Media : Be careful what you choose to post!

This morning i have come across many articles/blogs. I wouldn’t call them horror stories but they are lesson’s in life, telling you to be careful what you post on your social media sites. One named “How to Tweet yourself out of a job” in which we see how posting how your feeling on Twitter may not be the smartest move you can make. There is also someone who work’s for the company out their watching what is going on, monitoring what people are saying about the company because they deal in its reputation. So when this person was offered a position at Cisco and was less than thrilled he voiced his lack of enthusiasm on the social networking site. Though this is not the first case that this has happend in, it has happend previously with a PR professional, yet again on Twitter.  The blog post that it is highlighted in is  by Peter Shankman , is a warning to all those PR proffesionals out there who don’t think that posting effects the offline environment.

keyinfluencertweet-300x382

This Twitter feed from a proffesional shows how he chose to discuss his feelings about being in Memphis  doing a presentation  on digital media to the worldwide communications group at FedEx. When it was found by an employee they were very offended and chose to respond to the agency personally. It didn’t help Mr Andrews case that many of the employees where local to the Memphis area so when he posted it there was a link to them. This shows that you have to be really carefull about what you post on the web as even if you are just giving your opinion, you have to be mindful of who is going to be reading this such as future employeers.

Though maybe we have head into a world were there is no privacy and everything is out in the open. Though of course there is the ability to make your profiles private and to determin who sees your updates/profile. Maybe its becoming one of those things we need to be taught, how to not say to much on facebook or twitter. As a PR professional maybe we should be prepared  more to deal with the reputation online, so that we can deal with unexpected slips by employees . I feel that the online world gives us good points and bad ones, because in the way that it is accessable and creates this online social world makes people feel like their opinion is a valid one in the new media world. Though  it also has the bad points that is maybe too open and accessable now and unfortunatley people might not have relised this yet.

Comments (7)

PR evaluation is a black art, but online it’s a science!

As a group over the past few weeks we have been looking in detail at PR evaluation as a black art in the offline environment and it as a science in the online one.

I am starting this thread on my blog because we feel as a group that everyone can have their opinion on these two areas of evaluation. We would like to get a debate going and hopefully  gain some insight as to what you feel they are.

I personally feel that through doing this topic for our presentation tomorrow, that PR evaluation as a black art to me is defined as a piece of evaluation where the result’s are hard to gain a conclusion from. The term black art in relation to PR evaluation could be misinturpreted by people to mean propaganda but we have found through looking at extensive literature on the subjec that it is deffinatly not this. Instead i think it can been seen as a method of evaluation that has become more and more old fashioned in today’s fast pased and online media environment. There are many problems with it in my opinion though these will be/have been discussed in the presentation we give tomorrow. When it comes to looking at the online environment we are about to see a method of PR evaluation that is very different to the old/offline environment that many texts and journals have been written on. In this more scientific approach to  PR evaluation, we see a method that has meant the data that has been researched is much easier to collect and analyse. It is a much more logical approach and is not as creative and emotional as the term Art would have us see the old PR as being. It is a more pratical process that make’s the result more easy to understand than the unpredictable artistic result.

Though this is only my opinion about the topic and my group members have their own personal ideas about it.

Here is a diagram just to give you an idea about the topic : –

jinnjang

Comments (4)

Facebook Vs Twitter : The game is on!

Twitter has now become one of the most written about social networking sites in the media. It was recently featured in the ShortList magazine, the headline ‘How Twitter took over the world’, ‘Can it make money? Will it last? And where does Barack Obama find the time?’

It goes on to say that from the beginning in 2006 (as a research project at US podcasting company Odeo) and has now taken over from Facebook as the ‘tool du jour’! Brent Hoberman says that ‘It’s an excellent way of understanding trends, seeing what people are talking  about and what’s firing their imaginations’, it is a site that has delved into our celebrity culture and the nosiness that makes us who we are. Though the article goes on to say that at the moment this is a popular site, it seems that industry experts are seeing other organistations gathering to take down this new top dog!

Though there is the fact that there is a lot of media buzz around them may be cloaking the reality that it is just like everything else.

Though Facebook seems to have taken Twitter’s success as a challenge. It has today re-launched its website with a Twitter base to it facebook2. Its even changed the status updates by calling it a ‘Whats on your mind?’ box, the change to create the status update as the main feature of the website is what has made Twitter so popular. It has even got a filter effect so you can select certain networks to have shown to you on the status update’s page instead of everyone in your friends list. The only problem that can be seen is that you have to refresh the page to see the latest updates, though this isn’t such a bad flaw as it means if you have lots of friends you aren’t being bombarded constently.

There has been so much discussion on the web about this change by Facebook and what Twitter will do, and how will Facebook keep up with Twitter in its accessability/news feeds/celebrity status. Though maybe Facebook’s change to follow Twitter’s style may relate to the bid they had on the organisation to encorporate it into their site, it also shows that they saw the potential in the company when it had started to become noticed(2008).

Facebook has also gone into a lot of detail on it’s blog discussing the changes that have gone on to help people through it all. Twitter and Facebook do seem to be in a race to be the best social networking site, what will happen next?? Will Twitter now take another step in the race?

Comments (2)

Everyone’s talking Twitter!

When i first started my PR and New Media course i had never heard about Twitter. twitter community

Though now shortly after discovering it i am seeing it everywhere, it’s in the News, Magazine’s and all over the internet. Its been mentioned and discussed in many different blogs, Chris Brogan in several of the post’s on his blog. It is a new community that everyone can get involved in and as it appears everyone is!

This morning whilst on the train i found several articles in The Metro. One article was about a missing snowboarder and the use of twitter to find him. They also had an article about a fundraising campaign for comic relief by Twitter and Dave SpikeyTwitter and micro blogging promoting a new story book, to witch the contributions of it had all been found in several weeks through Twitter. This also included the incorporation of the editor, illustrator and project co-ordinator for the book.

Though this hasn’t been my only experience of Twitter since becoming a member. I have read articles in popular magazine’s telling people who’s on Twitter and how its the new service to get logged in on after Facebook. There are seen to be a lot of celebrities/bands/journalists/professionals using this platform to get people involved. Even companies have started using it. Skittles have just re-launched their website and have gone away from the traditional website format by including Social Platform’s on their website. There have been a lot of discussion about this on the internet including the Wall Street Journal.

Mars Snackfood has said that it made this bold move to better get connected with the teenage audience which is it’s key demographic;

“The teen audience relies heavily on their peers for advice on products. This is a unique, unexpected way to engage and to be a part of the conversation,” says spokesman Ryan Bowling.

The Twitter feed on the Site is used for chatter to discuss the brand and whats going on with it. The makeup of Twitter means that any updates that include skittles will automatically appear, though like many things there are lots of ups and downs to this type of consumer freedom. I personally think this is a brilliant move forward but i do wonder that if by doing this they are loosing some of their corporate identity by using these other sites and just having the widget style icon in the corner?

Twitter has become a multi functional site, catering for many different people. Its not only been used for a company’s website but is now more and more being used as a news feed . Many people getting information via Twitter before the main stream media has got any idea whats going on. The connections that are built between the people on Twitter are becoming one of the fastest ways to get information across the globe. Is it now becoming part of the 24 hour news category?

Comments (8)

Facebook bow to users!

Facebook have just made an announcement : –

”Terms of Use Update

Today we announced new opportunities for users to play a meaningful role in determining the policies governing our site. We released the first proposals subject to these procedures – The Facebook Principles, a set of values that will guide the development of the service, and Statement of Rights and Responsibilities that governs Facebook’s operations. Users will have the opportunity to review, comment and vote on these documents over the coming weeks and, if they are approved, other future policy changes. We’ve posted the documents in separate groups and invite you to offer comments and suggestions. For more information and links to the two groups, check out the Facebook Blog. ”

This statement shows how much influence they have relised that their users have on how the site runs. On their Blog they go into detail to discuss why and how they have chosen to do this. They also break this down into two group’s one being Facebook Town Hall : Proposed statement of rights and responsibilities and another which is Facebook Town Hall : Proposed Facebook Priniciples. Both of these show how Facebook is wanting to seem and/or getting their user’s involved in what is going on, on the site. The fact that they have named their groups Facebook Town Hall makes them seem more welcoming,  socialy and community based then they may have previously been seen to be.

I do think it link’s to my earlier post and Chris’ earlier comment that says that’ it has become full of its own self importance though that it may start to fall away in the future, i think thats what we are seeing here. Facebook using the knowledge that the user’s have the power and trying to help them.

I recently found that even on Youtube there have been video’s made around this issue that goes over some of the points i have discussed. Though this has got to be a very long discussion by many people, as privacy online is becoming a larger and larger issue.

Comments (4)

Facebook blunder

Its a good job facebook chose to listen to its user’s on their insane plan to take total control over content added to their site. They may have been able to keep the content that people added but I’m sure a lot of people may have decided to leave their account’s stagnant in defiance of this act.
I hadn’t previously heard to much about it till this morning whilst i was on the train into University from Wigan. The eye grabbing title that The Metro newspaper chose to use ‘ Facebook grabs rights to photos’ caught my attention and i was immediately engrossed in what i found. For those who haven’t heard about it click here.

I had thought about boycotting the site but when i logged on this morning their was a statement issued by Facebook saying : –

Terms of Use Update

Over the past few days, we have received a lot of feedback about the new terms we posted two weeks ago. Because of this response, we have decided to return to our previous Terms of Use while we resolve the issues that people have raised. For more information, visit the Facebook Blog.

If you want to share your thoughts on what should be in the new terms, check out our group Facebook Bill of Rights and Responsibilities. ‘

which has made me think that maybe because of this miraculous social technology that we as a community can make differences =]

Comments (4)