Posts Tagged public relations

Recyling Charity Boom In Credit Crunch Society

The charity organisation TRAID is now fast becoming the most popular way to purchase and recycle clothes, with its new range unveiled last friday it shows that the organisation if flurishing in the credit crunch.traid

TRAID or Textile Recycle for Aid and International Development, since its launch in 1999 it has donated more than $2 million to projects in underdeveloped regions around the globe, including Darfur, Sudan. Photo: Pablo Tosco/Oxfam. The organisation helps to tackle the 900,000 tons of textile waste produced in Britain every year! Traidremade is slowly becoming one of the biggest fashion labels to have, using old materials to create fantastic new original pieces. Though the organisation manages to through all its eliments into one big basket with Traid, Traidremade and Traid Second hand to create a wounderfly appealing clothes shop.

traid-logo The Traid logo is most recognisable to most people from the recycling banks that it has placed in local communities, though unlike most clothes recyling facilities you can enquire on their website for one to be placed somewhere close to your local community.

The organisation is such that it’s donations are able to be used for providing clean water and sanitation facilities, distributing essential items (blankets, utensils and clean clothing) and the movement to reduce the people’s dependency on aid through training schemes and providing animals and farming tools in 3rd world countries. This link with charity work has given it a large attractioin by the fashion community because you can be seen to be buying a fashionable  brand whilst also doing something good for the developing countries and the environment.  Its not only charitable and environmentaly friendly but its quite cheap and at this point in the credit crunch that makes these charity shops even more apealing to the every day person.  Though celebrities such as Lindsay Lohan lindsay-lohan-traid have been seen to be supporting this new and exciting brand which has recently become even more established in London by opening yet another store to mark their 10th anniversary. It is to be their  flagship store in retro mecca, Camden  and it will be opened on Thursday 7th May. Because of the central location of this new store it is expected to find la crème de la crème of designer, vintage as well as the company’s Traidremade label.

There Traidremade label has had its own success in the past week with their catwalkshow Traidremade collection featuring new hand crafted asymmetric dresses, bags which are customised from old leathers, signature hand-printed tee shirts and dresses. Paul Kirkwood, head of design at Traidremade said,

“Every Traidremade garment is made using clothes and textiles that would otherwise go to landfill, and all the profits raised support international development projects to fight poverty. Truly fashion with a conscience.”

So in our credit crunch time, were people are spending drastic amounts of money on cheap clothes that will get worn once, has Traid found the perfect way to help people spend less and make them think more of what happens with their clothes after they have worn it. Whilst also creating a brand name that people are feeling is fashionable enough to be up there with Burbery and Gap! This brand is deffinatly going from strength to strength through its unique marketing and identity it is slowly becoming the clothing brand of the credit crunch.

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Social Media : Be careful what you choose to post!

This morning i have come across many articles/blogs. I wouldn’t call them horror stories but they are lesson’s in life, telling you to be careful what you post on your social media sites. One named “How to Tweet yourself out of a job” in which we see how posting how your feeling on Twitter may not be the smartest move you can make. There is also someone who work’s for the company out their watching what is going on, monitoring what people are saying about the company because they deal in its reputation. So when this person was offered a position at Cisco and was less than thrilled he voiced his lack of enthusiasm on the social networking site. Though this is not the first case that this has happend in, it has happend previously with a PR professional, yet again on Twitter.  The blog post that it is highlighted in is  by Peter Shankman , is a warning to all those PR proffesionals out there who don’t think that posting effects the offline environment.

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This Twitter feed from a proffesional shows how he chose to discuss his feelings about being in Memphis  doing a presentation  on digital media to the worldwide communications group at FedEx. When it was found by an employee they were very offended and chose to respond to the agency personally. It didn’t help Mr Andrews case that many of the employees where local to the Memphis area so when he posted it there was a link to them. This shows that you have to be really carefull about what you post on the web as even if you are just giving your opinion, you have to be mindful of who is going to be reading this such as future employeers.

Though maybe we have head into a world were there is no privacy and everything is out in the open. Though of course there is the ability to make your profiles private and to determin who sees your updates/profile. Maybe its becoming one of those things we need to be taught, how to not say to much on facebook or twitter. As a PR professional maybe we should be prepared  more to deal with the reputation online, so that we can deal with unexpected slips by employees . I feel that the online world gives us good points and bad ones, because in the way that it is accessable and creates this online social world makes people feel like their opinion is a valid one in the new media world. Though  it also has the bad points that is maybe too open and accessable now and unfortunatley people might not have relised this yet.

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PR evaluation is a black art, but online it’s a science!

As a group over the past few weeks we have been looking in detail at PR evaluation as a black art in the offline environment and it as a science in the online one.

I am starting this thread on my blog because we feel as a group that everyone can have their opinion on these two areas of evaluation. We would like to get a debate going and hopefully  gain some insight as to what you feel they are.

I personally feel that through doing this topic for our presentation tomorrow, that PR evaluation as a black art to me is defined as a piece of evaluation where the result’s are hard to gain a conclusion from. The term black art in relation to PR evaluation could be misinturpreted by people to mean propaganda but we have found through looking at extensive literature on the subjec that it is deffinatly not this. Instead i think it can been seen as a method of evaluation that has become more and more old fashioned in today’s fast pased and online media environment. There are many problems with it in my opinion though these will be/have been discussed in the presentation we give tomorrow. When it comes to looking at the online environment we are about to see a method of PR evaluation that is very different to the old/offline environment that many texts and journals have been written on. In this more scientific approach to  PR evaluation, we see a method that has meant the data that has been researched is much easier to collect and analyse. It is a much more logical approach and is not as creative and emotional as the term Art would have us see the old PR as being. It is a more pratical process that make’s the result more easy to understand than the unpredictable artistic result.

Though this is only my opinion about the topic and my group members have their own personal ideas about it.

Here is a diagram just to give you an idea about the topic : –

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