Posts Tagged Social Bookmarking

Starbucks now part of the Online World…coffee anyone?

Like many companies on the internet Starbucks have gone in head first and are continuing to try and create their online community. Their sites have been growing in number over the years, with the most recent one being Starbucks V2V which has been introduced by the company to promote their volunteer work among staff and customers.starbucksv2v It is a site to try and build not just a community feeling among staff but to make the customers feel that they are part of it all and able to make a difference in the local and wider community. Starbucks even went as far as to create a youtube channel in 2005 which has meant that they have been able to show this community relationship by posting video’s from their corporate expeditions to the Farmer’s in Costa Rica and their stories.

The company have many different sites and each is unique to the company’s country clientele a couple of examples are the uk and german sites. The international one is the oneuntitled5 with most of the social networking links on it to bring customers to regard Starbucks as not just as a cafe but as an online commmunity. It has links such as Twitter, Facebook, my starbucks idea and Starbucks Red each with their own community and social networking aspects. Starbucks Idea is a unique website in that its just there to get the customers idea’s and perspectives to influence the company, it gives people the ability to vote on ideas that are put forward by Starbucks employee’s. I am sure that there are some area’s of the site that get more involvement by visitor’s than other’s, but this ability to have power or at least the illusion of power means that maybe the customers are more likely to visit the actual stores to see whats happening. The question here is that do they actually make any changes thanks to these opinions?

The company are talked about on many different sites, including blogs that discuss their new product via ready brew and ones that look at how they are leading the ways in fairtrade coffee. Why not have a look around them, to see what this coffee shop has done to use social networking to its advantage?

What could it do to make these better? In my opinion this would be by making their site more like skittle to encorporate all these different sites they have, it would also make it a lot easier to travel between several ones. Maybe create a more Starbucks Zone with links to the international sites and the country orientated ones to make it more of a world wide community.

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Social Media : Be careful what you choose to post!

This morning i have come across many articles/blogs. I wouldn’t call them horror stories but they are lesson’s in life, telling you to be careful what you post on your social media sites. One named “How to Tweet yourself out of a job” in which we see how posting how your feeling on Twitter may not be the smartest move you can make. There is also someone who work’s for the company out their watching what is going on, monitoring what people are saying about the company because they deal in its reputation. So when this person was offered a position at Cisco and was less than thrilled he voiced his lack of enthusiasm on the social networking site. Though this is not the first case that this has happend in, it has happend previously with a PR professional, yet again on Twitter.  The blog post that it is highlighted in is  by Peter Shankman , is a warning to all those PR proffesionals out there who don’t think that posting effects the offline environment.

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This Twitter feed from a proffesional shows how he chose to discuss his feelings about being in Memphis  doing a presentation  on digital media to the worldwide communications group at FedEx. When it was found by an employee they were very offended and chose to respond to the agency personally. It didn’t help Mr Andrews case that many of the employees where local to the Memphis area so when he posted it there was a link to them. This shows that you have to be really carefull about what you post on the web as even if you are just giving your opinion, you have to be mindful of who is going to be reading this such as future employeers.

Though maybe we have head into a world were there is no privacy and everything is out in the open. Though of course there is the ability to make your profiles private and to determin who sees your updates/profile. Maybe its becoming one of those things we need to be taught, how to not say to much on facebook or twitter. As a PR professional maybe we should be prepared  more to deal with the reputation online, so that we can deal with unexpected slips by employees . I feel that the online world gives us good points and bad ones, because in the way that it is accessable and creates this online social world makes people feel like their opinion is a valid one in the new media world. Though  it also has the bad points that is maybe too open and accessable now and unfortunatley people might not have relised this yet.

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Facebook Vs Twitter : The game is on!

Twitter has now become one of the most written about social networking sites in the media. It was recently featured in the ShortList magazine, the headline ‘How Twitter took over the world’, ‘Can it make money? Will it last? And where does Barack Obama find the time?’

It goes on to say that from the beginning in 2006 (as a research project at US podcasting company Odeo) and has now taken over from Facebook as the ‘tool du jour’! Brent Hoberman says that ‘It’s an excellent way of understanding trends, seeing what people are talking  about and what’s firing their imaginations’, it is a site that has delved into our celebrity culture and the nosiness that makes us who we are. Though the article goes on to say that at the moment this is a popular site, it seems that industry experts are seeing other organistations gathering to take down this new top dog!

Though there is the fact that there is a lot of media buzz around them may be cloaking the reality that it is just like everything else.

Though Facebook seems to have taken Twitter’s success as a challenge. It has today re-launched its website with a Twitter base to it facebook2. Its even changed the status updates by calling it a ‘Whats on your mind?’ box, the change to create the status update as the main feature of the website is what has made Twitter so popular. It has even got a filter effect so you can select certain networks to have shown to you on the status update’s page instead of everyone in your friends list. The only problem that can be seen is that you have to refresh the page to see the latest updates, though this isn’t such a bad flaw as it means if you have lots of friends you aren’t being bombarded constently.

There has been so much discussion on the web about this change by Facebook and what Twitter will do, and how will Facebook keep up with Twitter in its accessability/news feeds/celebrity status. Though maybe Facebook’s change to follow Twitter’s style may relate to the bid they had on the organisation to encorporate it into their site, it also shows that they saw the potential in the company when it had started to become noticed(2008).

Facebook has also gone into a lot of detail on it’s blog discussing the changes that have gone on to help people through it all. Twitter and Facebook do seem to be in a race to be the best social networking site, what will happen next?? Will Twitter now take another step in the race?

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Social bookmarking a blessing?

Yesterday i did a presentation on Social bookmarking and over the process of putting it together with my group, i have found my eyes open to something very exciting and more useful than i had originally thought they would be.

Here is a short video off Youtube that we found just to give you an idea of what it is =]

From this you can see how useful it is but it doesn’t show the extent of how many there are out there. To name a few that we used whilst doing our presentation : – Delicious, Digg, Technorati
Each having their own unique points but basically doing the same thing. Personally i find it so useful, the idea of not having to save hundreds of bookmarks i find interesting to my PC, but being able to save them to a website and access them were ever i am is really useful.
I think my fellow group members also found this a really helpful tool =] personally if i had to define it as a blessing i think i would because i feel it is that useful.

I have come across a site that gives a breakdown of why you should look at social bookmarking as a marketing tool. I think the site has a really useful breakdown of it and its easy to follow.

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