Posts Tagged Youtube

Recyling Charity Boom In Credit Crunch Society

The charity organisation TRAID is now fast becoming the most popular way to purchase and recycle clothes, with its new range unveiled last friday it shows that the organisation if flurishing in the credit crunch.traid

TRAID or Textile Recycle for Aid and International Development, since its launch in 1999 it has donated more than $2 million to projects in underdeveloped regions around the globe, including Darfur, Sudan. Photo: Pablo Tosco/Oxfam. The organisation helps to tackle the 900,000 tons of textile waste produced in Britain every year! Traidremade is slowly becoming one of the biggest fashion labels to have, using old materials to create fantastic new original pieces. Though the organisation manages to through all its eliments into one big basket with Traid, Traidremade and Traid Second hand to create a wounderfly appealing clothes shop.

traid-logo The Traid logo is most recognisable to most people from the recycling banks that it has placed in local communities, though unlike most clothes recyling facilities you can enquire on their website for one to be placed somewhere close to your local community.

The organisation is such that it’s donations are able to be used for providing clean water and sanitation facilities, distributing essential items (blankets, utensils and clean clothing) and the movement to reduce the people’s dependency on aid through training schemes and providing animals and farming tools in 3rd world countries. This link with charity work has given it a large attractioin by the fashion community because you can be seen to be buying a fashionable  brand whilst also doing something good for the developing countries and the environment.  Its not only charitable and environmentaly friendly but its quite cheap and at this point in the credit crunch that makes these charity shops even more apealing to the every day person.  Though celebrities such as Lindsay Lohan lindsay-lohan-traid have been seen to be supporting this new and exciting brand which has recently become even more established in London by opening yet another store to mark their 10th anniversary. It is to be their  flagship store in retro mecca, Camden  and it will be opened on Thursday 7th May. Because of the central location of this new store it is expected to find la crème de la crème of designer, vintage as well as the company’s Traidremade label.

There Traidremade label has had its own success in the past week with their catwalkshow Traidremade collection featuring new hand crafted asymmetric dresses, bags which are customised from old leathers, signature hand-printed tee shirts and dresses. Paul Kirkwood, head of design at Traidremade said,

“Every Traidremade garment is made using clothes and textiles that would otherwise go to landfill, and all the profits raised support international development projects to fight poverty. Truly fashion with a conscience.”

So in our credit crunch time, were people are spending drastic amounts of money on cheap clothes that will get worn once, has Traid found the perfect way to help people spend less and make them think more of what happens with their clothes after they have worn it. Whilst also creating a brand name that people are feeling is fashionable enough to be up there with Burbery and Gap! This brand is deffinatly going from strength to strength through its unique marketing and identity it is slowly becoming the clothing brand of the credit crunch.

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Free speech online upheld!

apple-new-logo-lg1 After a quiet couple of weeks on easter break ive been looking around the web and papers to find something interesting and relative to an online/pr environment and stumbeled across an article in the Metro newspaper which i found interesting about Apple. That Apple is being sued for attempts to censor an online forum that discussed how to bypass iTunes software. The technology giant has been reported as  to have been bullying the website BluWiki.com into removing any offending post’s that it had.

The parent company [OdioWorks] has now chosen to retaliate with legal action. OdioWorks who are backed by the Electronic Frontier Foundation, have said that Apple’s attack was unjustified and that they had no right to try and stiffle free speech and make an attack on the website which is a place were , [quoted from its website ]

”BluWiki is a site dedicated to helping you say something online. It uses wiki software to make it as easy as possible for anyone to put content on our site. This means Grandma can upload her cat photos, Dad can create an online book of recipes, and Mom can collaborate with co-workers. Yeah, it’s cool – but don’t take our word for it; create your own page and give BluWiki a spin. Oh, and it’s completely free.”

This website like many allows people to put there own opinions out there, its the key to the social networking sites that are out there. Facebook, Youtube, Twitter [no offical Apple or Facebook site] and many other sites are there for people to put there own opinions out there. The problem with this, like Apple has unfortunatley found is that there are some good things around being in the social networking environment and there are also negative things being said about companies. It good to see that the free speech idea is being held even when sites are under preasure from such large and famous an organisation as Apple, i have tried to find a press release from Apple but they do not seem to have embrased this new age of social networks. Maybe this is because they fear this freedom of speech mentality that everyone has at the moment, they don’t want to listen to opinions about their company just silence them! This seems another step back for the ipod giant in its move towards the social online environment that it has yet to embrase.

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From a single mum to You tube star!

Most people post things on Youtube and think nothing of what can happen to the video’s we post. But i myselfadelechase2 discovered Lauren Luke on Youtube a few months ago when i googled makeup styles, where i came across her how to video’s.  Since this she has become the second most popular Youtube user in the UK with an astonishing 37.2million views.

This Youtube fame has made her a household name in many places of the country, she’s been on the BBC talking about her makeup sessions. After this more than 2.2million people watched her online. Youtube even asked her to become the first person to join their Partner Programme, which meant she would be taking some revenue from the adverts on the site. More amazing than all of this is the contact she got from an American Makeup company wanting to create a Lauren Luke makeup range and the paid for her to come out to New York to meet them. She has also become a contributer to the Guardien Weekend edition of the newspaper and their are also a how to style book in the making.

The fame that Youtube has given this 27 year old single mum who lives with her mother is astonishing, the makeup range goes on sale online this month and she has just finished making a Nintendo DS game that features her giving makeup tips. The American’s seem to have taken a huge likeing to this girl from South Sheilds as she has recently been on CBS News which is watched by millions.

The fact that an online site like Youtube can change someone’s life so dramatically as this shows how much people are relient on the internet to network, create their own brand identity and become part of a community. The fact that she was aproached by so  many different organisations shows how companies are monitoring the internet for the next big thing, be it a social networking site or a makeup how to video on Youtube. She hasn’t moved away from Youtube altogether but you can follow her links to her own blog now which tells you everything you need to know about her makeup ranges etc.. This has all the links to all the social networking sites that she is on, Facebook, Flickr, Myspace, Tiwtter, Youtube and Videojug.

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Facebook bow to users!

Facebook have just made an announcement : –

”Terms of Use Update

Today we announced new opportunities for users to play a meaningful role in determining the policies governing our site. We released the first proposals subject to these procedures – The Facebook Principles, a set of values that will guide the development of the service, and Statement of Rights and Responsibilities that governs Facebook’s operations. Users will have the opportunity to review, comment and vote on these documents over the coming weeks and, if they are approved, other future policy changes. We’ve posted the documents in separate groups and invite you to offer comments and suggestions. For more information and links to the two groups, check out the Facebook Blog. ”

This statement shows how much influence they have relised that their users have on how the site runs. On their Blog they go into detail to discuss why and how they have chosen to do this. They also break this down into two group’s one being Facebook Town Hall : Proposed statement of rights and responsibilities and another which is Facebook Town Hall : Proposed Facebook Priniciples. Both of these show how Facebook is wanting to seem and/or getting their user’s involved in what is going on, on the site. The fact that they have named their groups Facebook Town Hall makes them seem more welcoming,  socialy and community based then they may have previously been seen to be.

I do think it link’s to my earlier post and Chris’ earlier comment that says that’ it has become full of its own self importance though that it may start to fall away in the future, i think thats what we are seeing here. Facebook using the knowledge that the user’s have the power and trying to help them.

I recently found that even on Youtube there have been video’s made around this issue that goes over some of the points i have discussed. Though this has got to be a very long discussion by many people, as privacy online is becoming a larger and larger issue.

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Social bookmarking a blessing?

Yesterday i did a presentation on Social bookmarking and over the process of putting it together with my group, i have found my eyes open to something very exciting and more useful than i had originally thought they would be.

Here is a short video off Youtube that we found just to give you an idea of what it is =]

From this you can see how useful it is but it doesn’t show the extent of how many there are out there. To name a few that we used whilst doing our presentation : – Delicious, Digg, Technorati
Each having their own unique points but basically doing the same thing. Personally i find it so useful, the idea of not having to save hundreds of bookmarks i find interesting to my PC, but being able to save them to a website and access them were ever i am is really useful.
I think my fellow group members also found this a really helpful tool =] personally if i had to define it as a blessing i think i would because i feel it is that useful.

I have come across a site that gives a breakdown of why you should look at social bookmarking as a marketing tool. I think the site has a really useful breakdown of it and its easy to follow.

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